“Self Expression” by customising garments
Wait a minute…. ZARA are you stealing the concept of another brand? Is this #brandsbehavingbadly a possible pending lawsuit -> trademark infringement breach?! That’s yet to be challenged but as it stands “I think not” because customizing garments isn’t anything new to be honest —> the way in which it is done could lead to a trademark battlefield.. And this is where I come in -> I do tend too write about the legal aspects of intellectual property so get strapped in for my daily drops on who’s “misbehaving” in the Fashion Brands never ending “I did it first you copycats” war of words battles {my main focus point of view}.. Photo Shouts:
zara.comBack to the NOW —> has this not already been done by Virgil? the creative master mind of the brand Off___White who happens to be the new let’s say he’s sitting comfortably in the role of Artistic Director at the helm of Louis Vuitton Menswear.
For those of you who are unfamiliar with Off___ White let me throw some strobe {light} for you. Brand launched in 2018 from its base in Milan; Created collections for Male & Female -> known to be unisex as women are wearing mens items too {I do} Brand derived from the middle row of luxury —> meaning posh streetwear {I just made that up} Virgil states the obvious by using words to highlight each piece of fashion-wear and its use: for instance on all garments, footwear, and accessories —> hints or reminders however you wish to let your imaginations run wild the concept is pure and transparent and reflects his vision.
Can you tell how much I adore Virgil, and yes his movement of minds is on my radar too becoming part of his dream team {one day soon}..
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Fashion Brands Behaviour 