did DIOR do wrong to the Tribes—>Natives of the Americas with this Ad? Does Johnny Depp know though?

**DIOR defining their fragrance SAUVAGE**

Definition of Sauvage in French:

[animal] wild

[nature] unspoiled

DIOR has pulled its latest advertisement for its fragrance for men ‘Sauvage’, featuring the one and only Johnny Depp, after an assault of verbal attacks across platforms that lay down the accusations of cultural appropriation and racism.

The French luxury brand came under fire for promoting its men’s fragrance Sauvage, when it dropped a thought provoking taste of what’s too come on social media, last week.

The tweet, read, “An authentic journey deep into the Native American soul in a sacred, founding and secular territory”.

Advert has been DELETED by Dior

Is Johnny Depp aware of the deep sh** this video released showing him rocking up from nowhere—just got out of a helicopter look.. as he walks through the wilderness, and so many rocks too blast a tune on a guitar too a tribal male dropping a native dance.

Let us not forget that Dior is a French Fashion House — translation of the word Sauvage in this case is how it has been used to visually describe a scent a perfume for a man.. Is this a disrespectful assault on the culture, the tribes of peoples and their behaviour.??. Has the creative marketing teams of luxury fashion houses COMPLETELY LOST THEIR MINDS —> question: Did nobody even ask or try to gain understanding of the possible implications that an avoidable error could have prevented so much BS and unarmed the backlash from the people who are culturally aware.. What on the rocks were they trying to achieve?? Attention or more likes —> it is stereotypical imagery and culture appropriation of the Natives of Americas.. Let us not exaggerate the word — okay let’s take it as far as the warriors on the platforms are by saying that the product name “Sauvage” sounds very similar to the word “savage” but wait minute…. the latter is in English not French.

Express Yourself—leave me a comment and throw your thoughts on the ta{y}ble.. Much appreciation to all you reading—>Tay {that’s me}

Dior has since pulled the ad campaign all from of its social media accounts.

Published by Fashion Brands Behaviour

Let me tell you my story: Absolutely adore LAW and I also live by the Law of Attraction so there we have it —> I am Pure Positive Energy and creating/co-creating is why I’m here vibrating through everything —> feeling all into existence.. Positive Aspects {my desires} goes like this: Law Undergraduate—> specialist field Intellectual Property focus in Fashion and the behaviour of brands. Self-trained Fashion Journalist—> looking for transparency by reporting, reviewing, researching and sourcing on as many levels as possible.. Family orientated—> Mama to a blue-eyed child who is a tall, handsome, sportsman, extremely spoilt and thinks that he gave birth too me.. Adorable, demanding family —> love them all !! Maintaining my happiness and taking full responsibility for my alignment is how I am feeling my way downstream and having fun in everything that I do.. “Getting a tan is one less beauty regime that I do not have to adhere too —> feeling my skin tones” Guilty pleasure —> LUXURY—> budgets don’t exist “You can have what you want” View more posts