Just to name a few of the purchases PETA have made recently: •RALPH LAUREN •BURBERRY •GUESS •URBAN OUTFITTERS
By the way this is not the first time PETA have flexed their way into the boardrooms of Fashion Houses: for instance back in 2017 at LVMH to stop using exotic skins https://fashionista.com/2017/01/peta-lvmh and at PRADA and their handbags made of Ostrich skins https://fashionista.com/2016/04/peta-prada . I must mention that a major break through in the automotive industry was also powered by PETA www.peta.org/…/vegan-car-interior-options . Leather car seats {Mercedes, VW and Tesla are all now making vegan car seats} are also a fashion craze that unbeknown to many consumers, and car owners is the stress cows endure so that our booties in our whips {slang for cars} are also seated in style at the cost and pain of an animal.
Strategy or common sense? Taking an opportunity when the economy is at its worse is not a bad move right? I’d say it’s an extremely clever one because it could change the game, in an industry that has proven to be the hardest to crack and convince those running the show that animals do not need to be used as materials for fashion items. It has already been proven that garments, footwear, accessories, makeup and beauty items, can be produced without the use of fur, wool, skin, and fat from animals.
PETA Executive Vice President Tracy Reiman said: “Today’s kind consumers want to support companies that share their values and sell chic and comfortable vegan sweaters and coats only,” she also put out a statement saying: “PETA is heading to the boardroom to pressure retailers from Ralph Lauren to Urban Outfitters not to sell items that animals suffered and died for.”
The master minds behind PETA the animal rights organisation have taken full advantage of the deflated stock market, and why not it is a buyers paradise after all. Surely this could be a huge step in the right direction that can encourage and steer decision making in fashion companies to a path of creating collections that bare no harm or use of animals in clothing.
What a move and who we might ask is next? So many high street brands are struggling to survive during this pandemic, for instance: Top Shop, Oasis, Warehouse and probably more will succumb to the spiralling decline in retail because consumers are isolating and the change in how we shop has taken a turn for the worse for the brands. But is this a good thing?
We are now shopping for the necessities like food and household items because we are not socialising. Is this a new era for the way in which fashion brands behave? Will consumers take the reigns and change their perceptions in buying especially because we have more time on our hands now so will this shift our thoughts to delving in deeper to quality more than quantity?
Is this the end of Fast Fashion? Will we be looking at an environmentally friendly future in the Fashion Industry that causes no harm to animals? It’s been along time in the making and just maybe this is it!! Thank you PETA https://www.peta.org and Fashion Brand leaders like Stella McCartney https://www.stellamccartney.com who have pathed the way and always had this on lockdown.
Fashion Brands Behaviour 