“Face Lift in a bottle”
The battle between Victoria Beckham and VB Skin Lab has begun over “trademark” and if you are all wondering why? Then let’s get deep into the dermis on this one..
VB SkinLab ~ Background
VB Skin Lab are an Aussie brand with plans to storm the beauty industry and market beauty salon services, skincare products and cosmetics. They preach that they—VB Skinlab boasts more than 30 years of delivering skincare solutions in both Australia and Asia, and they are super proud that they own it all, including how it is operated {rare}. Looks like they are planning to expand all over the hemisphere and “lift faces” along the way with their cosmetic products. Growth is on their radar, and the beauty playground is always open for newbies, it’s the audience that needs convincing and they seem to have an entourage already down~under.
Victoria Beckham Beauty ~ Background
Some would argue that Victoria’s beauty business is a backdrop too her fashion brand, which has struggled to be successful as the many who rule on the map of “luxury brands”. However, she has collaborated with the likes of Estèe Lauder and launched beauty items but never really a line of too~die~for skincare or makeup products. Clearly her team have suggested she step~up her game and get involved {like everyone else} in the billion dollar industry that has held a top position in fashion. Beauty and fashion go hand~in~hand after all, so it should be the next logical step too endure?! You and I both know that nailing this industry does not happen overnight and the priority would be to create a product that actually works as your name does not really sell a product successfully if the product under~performs.
“the Battle”
VB SkinLab are pushing their brand out and Victoria is p***ed that her initials are being used when she has already launched her own skincare serum and products. Furthermore, she claims confusion with her initials which are used to market luxury womenswear, as well as the cosmetics line with Estée Lauder. Adding further insult Victoria slammed the skincare brand as acting in bad faith towards her own brand.
⚖️ VERDICT⚖️
In March 2020, Australian IP who actually governs over the Intellectual Property rights, refused to accept Victoria preventing her new rival from using her initials {actually we all own the alphabet ~ don’t we?}. IP Australia, said that it was “not satisfied that any confusion” would arise between the logos and trademarks. And the Aussie government agency rejected Victoria’s legal team’s last shot at the skincare brand suggesting that VB SkinLab is acting in bad faith.
So there we have it, and any further updates on what both brands named VB will be doing next I shall drop and endeavour to keep all our skins updated. Has anyone tried any beauty products from either brand? Please share I would love to know your thoughts ~ I have not and no plans to.
Photo Shouts: http://www.vbskinlab.com.au https://www.victoriabeckhambeauty.com/skin-care Mentions: https://m.esteelauder.com/
Fashion Brands Behaviour 