GUCCI calling out “Copying”
Could this be a new way of saying how we feel from a brand’s perspective? Unquestionably the suffocating experiences that brand’s go through in-order to protect their logo, fabric, colour, style, launch and of course their hard earned reputation is by “Authenticity”. Which to many designers and their teams {spoken on their behalf} copying is received as an ultimate betrayal to the hard work put in to create pieces that deserve respect and should never be copied. Treason comes to mind as the feelings of creators and artists are rarely openly expressed verbally, predominantly written in lawsuits ~> papers served as a written warning of “we are coming for you” and “you shall not get away with this ~ see you in court”. Taking what is not yours {so to speak} it is probably the highest level of insulting the creatives, and believe you me copying a brands design is VIP serious, and could easily be compared to committing a crime. That is not me being extra either….
Throwing Shade on Counterfeiting
Do they deserve it? Counterfeit crooks and that is being polite, let’s suppose they are honest {contradictory} good people trying to make a living. Which I have no doubt of the latter but integrity is a miss when the pain has already been inflicted. None the less many would argue that the counterfeit market is a lifeline when a sizeable percentage {no stats yet} of consumers cannot afford to purchase luxury items because they are not in a financial position to do so, and as often as they would like too.
What is the real truth behind counterfeit consumers !!
NOT-Everybody can afford to buy luxury even more so now consumers are seeking a bank account healthy alternative. Those who are still living in the overdraft facility cannot stretch to buying the real deal so they seek a “lookalike” that they know they can easily pull-off and trick let’s say fool the peering eyes of the Fashion detectives {like MI5,CIA agents} on the prowl on instagram pages {giggling in guilt as I do this}. Surely adding a copy to one’s authentic collection of bags, shoes, slides, and sneakers is not really that much of a big sin?
TAKE NOTE: Don’t feel bad if you are purchasing counterfeits.. Just be mindful and aware that you are supporting possibly an individual, group or organisation who are up to know good {committing a crime}, profiteering off a brand’s creative designs. Must add that {lawyer~ open to opportunities ~touch of PR } the legal teams who represent fashion brands globally are hot-on-the-trail of those contributing to the billion dollar counterfeit market.
“Leave a comment.. Ask a question.. Hire me.. thanking you all for reading” ~~Tay~~
Fashion Brands Behaviour 