what happened?
Making a powerful decision to “put on hold” Fenty clothing is probably an astonishing blow to Rihanna. I am guessing that LVMH are also shocked but clearly jointly they have concluded that it is the right way to go. Rihanna has not made any comments to date.
⚜️
LVMH and Rihanna remain focused on their joint ambition to grow and development of an ecosystem for Fenty driving the cosmetics, skincare, and Savage X lingerie areas of the brand.
⚜️
Rihanna delivered the fiercest range of foundations that feeds every skin shade.. Personally I was on this and matched myself online and the last few years I’ve been using with a mix of my tinted moisturiser from another brand I worked for. I have to say the coverage is insane and yes it dries quickly but applying is a dream. The colour swatch was simple and on~point and it lasts forever and since I have not actually been going out (like the masses) I still put a face~on when I need that feel good “lift” so yes I recommend this babe for all makeup bags and beauty rooms.. Finally found my shade and the Fenty lip glosses are insanely fabulous and yes they do exactly what she says they do.. looking at the skincare cleansers, toners and exfoliation is a must, interested in test running the collection.
Then came the lingerie…. She changed and raised the GAME and the only word I can find to define the concept is “SAVAGE” please excuse the pun.
⚜️
⚜️
Launched in 2018 Rihanna has stormed the lingerie industry with a celebration of individuality in a fearless by savage way, she de the brand name Savage X Fenty (what a sexy~slay) addressing the approach to size means nothing “we are all beautiful”.
⚜️
Let’s not forget the strategy to increase and expand on the customer base by rewarding and offering exclusivity to VIP members: access to new product launches before anyone else and of course VIP discounts (what a touch). Growth is key and the base has grown by over 150 percent, with goals of expanding into customer acquisition “check~it~out” who wouldn’t want a slice of this sexy investment.
⚜️
Let me know how you’re feeling by dropping a comment & feel free to follow 💋
⚜️
Much Appreciation
Photo Shouts: fenty.com gettyimages.com
Fashion Brands Behaviour 