MSCHF are they that Mischievous?
“Satan Shoes” were dropped last week by a (brave AF) team from Brooklyn, and yes they are designers (no names ~> yet) but nobody seems to care about who these badaSSes are (it doesn’t really matter) “yet”. We do know that MCHF are a collective of creators who sell meme like products in drop-style launches. Without any known shared narrative between them and Nike, (referencing a collaboration) no words were exchanged prior to the drop of the sneaker collaboration with Lil Nas X.
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Outraged Nike filed a copyright infringement lawsuit and tried to shutdown the critics of the Satan Shoes sending a powerful message to all that Nike was not involved in this creation. The sneakers were created “without Nike’s approval or authorization, and Nike is in no way connected to this project,” the company noted in its lawsuit. In the filing, the company pointed to social media critics and noted some people claimed they would never buy Nike products.
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Nike claims they have caused harm and damage to its reputation, and online keyboard warriors are inflamed with Nike followers expressing their thoughts, with some who are even questioning whether Nike is endorsing satanism.
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This is going to unfold as easy as a napkin because Nike’s legal team have already expressed how they feel by flexing with a fierce swift shutdown approach and demanded the “freeze” on the sneaker sale. Furthermore, they have taken the structure, design, the identical style of the Air Max 97s and MSCHF have gone ahead with customized designs without Nike’s involvement, attaching a bronze pentagram at the laces, adding red embroidery, and injecting ink and “1 drop human blood” into the sneaker’s sole, according to MSCHF’s website, which put 666 pairs up for sale at $1,018 each.
Lawsuit filed & NIKE is winning
It’s asking for the shoes to be destroyed and for MSCHF to pay financial damages. The latest update is that NIKE have won a temporary restraining order preventing MSCHF from fulfilling any orders for the Satan Sneaker including use of the Swoosh or mark that is similar to Nike’s. Additionally preventing any form of connection to Nike’s branding referring to or using in promotions, marketing and advertising—-> including the assisting of others.
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Let’s keep an eye on this “brands behaving badly” episode and the savage shots being fired by both brands.
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Photo shouts: reuters.com nike.com mschf
Fashion Brands Behaviour 