did DIOR do wrong to the Tribes—>Natives of the Americas with this Ad? Does Johnny Depp know though?

DIOR defining their fragrance SAUVAGE

Definition of Sauvage in French:

[animal] wild

[nature] unspoiled

DIOR has pulled its latest advertisement for its fragrance for men ‘Sauvage’, featuring the one and only Johnny Depp, after an assault of verbal attacks across platforms that lay down the accusations of cultural appropriation and racism.

The French luxury brand came under fire for promoting its men’s fragrance Sauvage, when it dropped a thought provoking taste of what’s too come on social media, last week.

The tweet, read, “An authentic journey deep into the Native American soul in a sacred, founding and secular territory”.

Advert has been DELETED by Dior

Is Johnny Depp aware of the deep sh** this video released showing him rocking up from nowhere—just got out of a helicopter look.. as he walks through the wilderness, and so many rocks too blast a tune on a guitar too a tribal male dropping a native dance.

Let us not forget that Dior is a French Fashion House — translation of the word Sauvage in this case is how it has been used to visually describe a scent a perfume for a man.. Is this a disrespectful assault on the culture, the tribes of peoples and their behaviour.??. Has the creative marketing teams of luxury fashion houses COMPLETELY LOST THEIR MINDS —> question: Did nobody even ask or try to gain understanding of the possible implications that an avoidable error could have prevented so much BS and unarmed the backlash from the people who are culturally aware.. What on the rocks were they trying to achieve?? Attention or more likes —> it is stereotypical imagery and culture appropriation of the Natives of Americas.. Let us not exaggerate the word — okay let’s take it as far as the warriors on the platforms are by saying that the product name “Sauvage” sounds very similar to the word “savage” but wait minute…. the latter is in English not French.

Express Yourself—leave me a comment and throw your thoughts on the ta{y}ble.. Much appreciation to all you reading—>Tay {that’s me}

Dior has since pulled the ad campaign all from of its social media accounts.

SNEAKER Wars

Are Brands treading carefully when copying another Fashion Brand? Nope

Veja are insulted by Primark & the blatant copy of one of their best selling trainers

☝🏽Primark copied Veja ☝🏽

“Brands Behaving Badly”

________

⚖️ Veja @veja have launched a lawsuit against Primark @primark ⚖️

_______

Photo 1: Primark www.primark.com

Photo 2: Veja www.veja.com

the evidence is in the trainers “You do the math”

_______

Is this a blatant copycat ?

Will Primark get away with it ? Who is responsible for this outright copycat move—the creative team at Primark are being paid to copy another brands hard work with no remorse or even a shudder of ‘are we possibly misbehaving’.

Veja is not having any of it — touché “see you in court”

_______

Let the battle begin —> updates to follow but it’s looking like another sneaky move by another fashion brand !!

“Hair Raising” has the 110 year old cosmetic brand L’ORÉAL stolen Olaplex secret hair recipe?

BRANDS BEHAVING BADLY

This case has been ongoing since 2017 when Olaplex filed a lawsuit against L’Oreal, the untouchable giants in the hair game business.

“To get to the root of the allegations let me shampoo this into your heads”

ROOT >> of the problem

Olaplex created a bonding system, a multi-step process aimed at strengthen and protecting all hair types {including those like myself with afro, curly textured locks}.

Out of the blue~rinse~blue…. the following year L’Oreal just happened to miraculously come up with its own products with identical if not a blatant copycat to Olaplex’s.

DAMAGE

The trade secret misappropriation, patent infringement, and breach of contract lawsuit Olaplex has rinsed against L’Oreal.

⚖️ ARGUMENT

L’Oreal says the knowledge of Olaplex’s bad ass hair bonding products and what their claim is based upon was already available—out there publicly!! Nobody seems to have a whiff of this though {thought I would throw shade on the common knowledge gap}, and if they did it was kept seriously quiet {Ssshhh — not even a whisper surfaced}. Anyway—Olaplex called them out on every single level and the word ‘betrayal’ kinda surfaces in a loud whisper.

PUNISHMENT

A Judge of the U.S. District Court for the District of Delaware in the United States has spoken, and it goes like this:

• ordered that L’Oreal perm-anently pull 9 of its products from all shelves in the U.S.

• name of the products to be pulled: its Smart bond shampoo & conditioning kits {see pic} and any similar products from its Redken and Matrix brands.

REPAIR >> breakdown

The Judge decided on August 20th that the jury possibly awarded in excess and chopped off the $91 million damages award for Olaplex, by trimming the amount by half.

VERDICT >>August 2019

Olaplex is entitled to recover $25 million for the trade secret, patent infringement, and breach of contract claims, as well as another $25 million in connection with the jury’s finding that L’Oreal acted willfully in its violations of the law.

⚖️ $50 million in total ⚖️

drop your thoughts on the ta{y}ble –> give me a comment on how slippery this flakey move by a gigantic cosmetic brand has you thinking..

Much appreciation too all you lovelies reading my blog….Tay {that’s me}

Photo shouts:

www.olaplex.com

www.loreal.com

HIGHLIGHTING small hands & child labour is behind the Ugly~Faces of Makeup & Beauty Brands

Why are beauty brands not showing any care or support for the children and families —> yes generations have been working as “Mica” pickers. A mineral that produces the glitter, dazzle, shimmer that is craved by cosmetics and beauty brands, that is used in most if not all forms of makeup products: Foundations, Eye shadows, Cheek colour, Lipsticks all contain mica the source behind that “Glow” which is the staple of most makeup bags/draws/palettes/trays-that we all/most of us have in our possessions.

We live in the 21st century and yet this is how the lives of many in Jharkhand State a poverty riddled area of India with so many mines {mostly illegal even though some are legal} and a growing population who rely upon mica as an income. They produce 60% approx of this sought after mineral, which is banned but still in huge demand by the billion dollar beauty industry. It sits as a catch-twenty- two for the lives of many depending upon mica to feed tiny mouths and families as it buys the food, and living essentials for so many families who have no other means too survive.

Banned & illegal ?

Questions are rolling around my head about this as I know you are reading this feeling as I do WHY —> HOW is this exploitation of labour for a banned product still available ? It’s not even pretty but it is straightforward ‘rule breaking’ side stepping from the reality and swerving around the truth to ‘supply the demand’ without a care in the world for the little~people {tiny children} and families who suffer in conditions that are indescribable. Brings tears to my eyes as I write this —> as every month a person dies from working in the mines. Health hazards strongly linked to working in mica mines and it is known that it poses a threat to the areas nature reserve too. The product is banned and yet the loop-hole around it is big cosmetic companies wont buy mica directly from illegal mines, it is the processing plants where they get their supplies from.

A future of exploitation & no education

Furthermore, Child slave labour is so common here, as children are forced to work, deprived of education, these children have no option and a future with no other choice than to live too work in an extremely dangerous and vastly underpaid job.

Please leave a comment: I am going to be researching this further —> Tay

My First Blog Post

“Self Expression” by customising garments

Wait a minute…. ZARA are you stealing the concept of another brand? Is this #brandsbehavingbadly a possible pending lawsuit -> trademark infringement breach?! That’s yet to be challenged but as it stands “I think not” because customizing garments isn’t anything new to be honest —> the way in which it is done could lead to a trademark battlefield.. And this is where I come in -> I do tend too write about the legal aspects of intellectual property so get strapped in for my daily drops on who’s “misbehaving” in the Fashion Brands never ending “I did it first you copycats” war of words battles {my main focus point of view}.. Photo Shouts:

zara.com

Back to the NOW —> has this not already been done by Virgil? the creative master mind of the brand Off___White who happens to be the new let’s say he’s sitting comfortably in the role of Artistic Director at the helm of Louis Vuitton Menswear.

For those of you who are unfamiliar with Off___ White let me throw some strobe {light} for you. Brand launched in 2018 from its base in Milan; Created collections for Male & Female -> known to be unisex as women are wearing mens items too {I do} Brand derived from the middle row of luxury —> meaning posh streetwear {I just made that up} Virgil states the obvious by using words to highlight each piece of fashion-wear and its use: for instance on all garments, footwear, and accessories —> hints or reminders however you wish to let your imaginations run wild the concept is pure and transparent and reflects his vision.

Can you tell how much I adore Virgil, and yes his movement of minds is on my radar too becoming part of his dream team {one day soon}..

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

my ta{y}ble

I use the “ta{y}ble” as a figure of speech a representation of me {Tay} it’s a co~operative component to give clear view of what is happening “now”. I believe that everyone is always bringing something to the “ta{y}ble” whether they know it or not ….

My passion is Fashion and I write about intellectual property, a part of the industry that I have chosen a career path into and combined the two so I can share the subject of Fashion Law with others who are as inquisitive as I am. I am bringing to the ta{y}ble information on the behaviour of Fashion Brands {Luxury, High-St (does that still exist), E-commerce & of course the infamousFast Fashion} and those who are behaving~badly, and of course I have to add contrast and include the brands that do behave so you will see updates on: new drops-lines/items/styles, fashion shows, models, and more.

What do I mean?

You know we don’t really hear about Fashion Brands and how they beef {who’s suing who} with each other but we do see how they compete and there is a micro-thin-line between trend and ‘how dare you copy my idea’. We know they mutter ‘unstitch that b**ch’ indirectly via powerful legal counsels {my desire}, who are always ready to slap lawsuits for what some might see as not a big deal. But copying a letter out of a logo {whoops} using an identical shape/style, of an item, or garment, can actually land a fashion brand in deep doodoo ~ not even a thigh~high pair of badass~boots can describe how deep.

So slide into your Louboutins…. Go get in your Gucci…. Cover yourself in Chanel…. Hold onto your Louis Vuitton…. Let’s get ready~to~be~ready to throw some F**** that’s Fendi {giggle} by the way and have some FUN !! All I wish for you to do is enjoy my blog and express how you feel by leaving ‘comments’.

I really want to develop my style of writing as I complete my Law Degree, and focus upon enjoying myself as I platform the unseen/unheard parts of the fashion industry.

Featuring tasty fashion topics on:

*Who’s suing who *Catwalk to Closet *Fashion drops

*Fast Fashion *Sustainability *Counterfeit

Fashion should be good for the planet~ it’s good for you:
I shall be flipping the script to see what goes on behind the scenes at fashion brands: Sustainability, Garment trails -> I am creating a map/trail of where brands get their items made, and how involved are they with the garment workers. Wondering why? People & Planet ~ we should all be caring for. 


	


	



	
		

	



	


	










	

		

	

		
		

		
		



		
	


			
		
		
	







 


		 	
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